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Dick Goggin, Brand Strategist

Dick Goggin is Brand Strategist at Brandirect, Inc., a Branding and Direct Marketing Agency that specializes in developing “Point of Person” communication systems.

Dick has twenty-five years of strategic planning, research, brand management, creative direction, cause marketing, advertising production and business development experience. Dick was Director of Advertising & Promotion with NBC, Product Manager and Marketing Manager with CBS and VP/Creative Director at legendary advertising agency Della Femina, Travisano and Partners. Among the clients Dick has worked with, Black & Decker, Volkswagen, Westinghouse, Kodak, Bally’s, ICI Americas, Citicorp and the Maryland Department of Tourism and Development.

His background in research, creative and production has graced Dick with the ability to field a marketing study, develop a brand strategy from that research, write the advertising creative and then Produce/Direct/Edit the ensuing television campaign.

Dick has received numerous ADDY, AAF, Clio Finalist and Promax awards, as well as a national EMMY.